eShakti, a customized Clothing Company that Connects with its Customers to Create Beautiful Fashion

By Melissa Sargeanstson

In late 2011, the Wall Street Journal asked its readers “Is Facebook worth $100 Billion?”  I don’t know the answer to that question but I was intrigued.  The article explains that in a world dominated by social media, Facebook is viewed as the “exhibit A” for consumer engagement.  How can businesses capitalize on this trend?  eShakti, an ecommerce fashion site based at OfficeLinks’ 1440 Broadway location seems to know the key to connecting with its customers.  During my conversation with Carmella Heverin, a fashion executive who has been working for eShakti since September, I learned how eShakti keeps its customers engaged though personalizing its product and keeping the lines of communication open.  Consider the company’s mission statement:

eShakti wants you to look your personal best. We know that you are beautiful, confident and uniquely classic. At eShakti, we offer distinctive design and unparalleled fit. Many of our styles are evocative of the past with feminine details and dressmaker finishes for today’s modern woman. Our clothes come in a wide array of fabrics and colors in sizes 0 through 26, and our custom capabilities allow you to tailor any item to your specific requirements ensuring you a flattering fit.

Carmella Heverin, eShakti fashion executive

eShakti has a somewhat cult-like following.  Carmella described her company’s customers as especially loyal.  When I asker her why she thought this was, she credited the fashion choices and the ability to customize the product.  eShakti’s clothes vastly range in sizes; Carmella remarked that women come in all shapes and sizes but clothing usually does not.  eShakti is the exception and believes in offering plus and missy size women the same fashion options.  Further, customers have the option to customize the clothes, changing a skirt length or a neckline for example.  Customers may also tweak measurements to suit their proportions.

eShakti maintains an intimate relationship with its customers.  There is a seemingly ongoing dialogue via various forms of social media as well as blogging, emailing, and surveying.  Carmella shared that they once had 300 responses in just one day.  Quite an accomplishment!  eShakti understands the needs of women directly from the source and creates garments that make women across the United States feel beautiful.

With social shopping on the rise, eShakti is staged for a great success.  This month the company will re launch its website with an ad campaign featuring a mix of “real” and “professional” models.  They asked their customers first, of course, and by no surprise, received an immediate reaction.

Check out eShakti at www.eshakti.com.