Diversity: A piece of Kenetica Consulting’s Success Equation

Every day, new companies enter an incredibly competitive market while others have to make their exit.  What gives businesses the edge to not only stay afloat in a turbulent economy, but also thrive?  What are these successful companies doing right?

Diversity.

No, it’s not the end-all, be-all, silver bullet answer; however, it is a piece of the equation to which Luigi Guadagno, founder of Kenetica Consulting, credits the success of his company.

Kenetica Consulting is an OfficeLinks client based in Chicago that provides innovative and objective consulting solutions and services worldwide – from growth and technology strategic management to business development and market/product launching.  Their clients are new European companies looking to enter the North American market, and it is Kenetica Consulting’s job to steer them right by giving them the skills and know-how to be able to successfully run their companies.  Luigi says that this is all possible because of his dynamic, cross-functional team.  Kenetica Consulting brings various experiences and backgrounds (including technologists, marketers, users, sellers, packagers, etc.) to the table, providing its clients with the multifarious knowledge required for critically thinking about problems and exploring all possible solutions.

And the diversity doesn’t stop there: though Kenetica specializes in technology companies and
businesses highly dependent on technology, it has clients in other industries as well, such as fashion.  Through their diverse customer base they are able to reach, learn, and understand their “customer’s customer” in verticals like fashion, luxury, logistics, financials.  They leverage this knowledge to create more opportunity for their customers, as well as their customers’ customers. This endows Kenetica with versatility and broadens its market to include a wide variety of clients rather than being locked in to a small client base.

Companies with diversity – internally and externally – who wisely use their range to their advantage have an edge in today’s market.  Does your company have the diversity it needs to thrive?

To learn more about Kenetica Consulting, click here.