Paul Carter speaks on Customer Relationship Management (CRM) Programs

Last month, Paul Carter, our Senior Vice President who is responsible for the sales, marketing and operations of OfficeLinks’ Chelsea, Wall Street, Bryant Park and Chicago locations, presented at the Office Business Centers International Conference (OBCAI) in San Diego on the topic of CRM. CRM is a topic that is more important than ever, especially as companies are investing in clients in an effort to streamline costs and increase margins. Translation: every business owner in America is looking for a way to cut costs and increase profits these days…CRM is a powerful tool in the arsenal!

So, what is this CRM that Paul spoke of? CRM is the function of building a long standing relationship with a customer, which in turn maximizes profits since it is more costly to a business to find a new customer than it is to retain one. Businesses typically use CRM with the hopes of improving the services they provide to customers and using the information provided by customers for targeted marketing, which can include web presence, email, phone and social networking efforts. Using CRM programs, businesses can increase efficiency, track new referrals, retain existing clients, promote loyalty, design campaigns to generate new business, and keep in touch.
Simply put, CRM is a smart business marketing tool that Paul has used in his 18 years of successful business experience and continues to use at OfficeLinks to set them apart from the competition. For more information about Paul Carter, OfficeLinks and CRM, click here.